Marc Chapon was just like any other entrepreneur starting out on the journey to a successful online business. He had studied Hospitality/Restaurant management in Paris and Switzerland and the most he knew about marketing were the basics the course had covered- and now, he had quit his full time job and ventured into ecommerce, with no shortage of determination and enthusiasm.
In less than a year, he was making sales worth 60 thousand dollars per month- with purely marketing and testing on his side. He now has a course on Spocket Academy detailing how to grow your business from zero to selling thousands per month.
In one single day, he made over $10,000 in sales:
We wanted to map out his journey, right from square 1 to the successful businessman he is now. Here’s his story, tips and tactics of how exactly he built the store- in his own words.
How to build a successful dropshipping store that is sustainable and scalable:
When I entered ecommerce, there was a huge amount of information on the internet: loads of scammers and get-rich-quick courses out there. But everything you need to learn about this market is out there on the internet as well- there are legitimate courses and blogs that can push a new entrepreneur towards success.
There is everything you need to know on the Internet. If you look for it, you are going to find it.
There are Facebook groups, YouTube videos, courses- all to help you build your e-commerce business:
I am going to spell out how I created a business that I made a living out of, step by step.
When I quit my full-time job to try my own business, I did not venture into it blindly.
Now, a lot of supposed ‘ecommerce gurus’ will tell you that you can start a successful business with a zero dollar investment- but any rational entrepreneur will be able to tell that you need funds to start any business: with ecommerce, you do not needs tens of thousands to get started, but you will still need about $1000 to make it through.
I had set aside about $5000 just for my store, but about $1000 was enough before I started making sales to cut even. You will need money to get yourself a Shopify store, and run ads on Facebook: zero investment is a stretch.
Trust me, building a business from ground up is going to require basic funds: anyone who says otherwise is oversimplifying the business.
However, I did not spend funds on acquiring products and holding inventory. If I had to sell online , I would be using the dropshipping model. I had heard about Spocket- through which I could find products and kick off my store at no upfront cost: but first I had to select a niche.
I have often heard people say ‘This is a good niche’, which always confuses me because there is no good niche or bad niche.
My rule of thumb while selecting a niche is that I had to be interested in the niche to start a store in it: a lot of people do not think this is an important criterion when choosing a category for their store, but I have found that passion precedes any successful business, so if you choose a niche that you do not know anything about, you’ll probably not be as invested as you should be.
Plus, when you start with something you already like, you’ve covered the A-B-Cs and have an advantage over entrepreneurs that are starting from scratch.
Marc Chapon was just like any other entrepreneur starting out on the journey to a successful online business. He had studied Hospitality/Restaurant management in Paris and Switzerland and the most he knew about marketing were the basics the course had covered- and now, he had quit his full time job and ventured into ecommerce, with no shortage of determination and enthusiasm.
In less than a year, he was making sales worth 60 thousand dollars per month- with purely marketing and testing on his side. He now has a course on Spocket Academy detailing how to grow your business from zero to selling thousands per month.
In one single day, he made over $10,000 in sales:
We wanted to map out his journey, right from square 1 to the successful businessman he is now. Here’s his story, tips and tactics of how exactly he built the store- in his own words.
How to build a successful dropshipping store that is sustainable and scalable:
When I entered ecommerce, there was a huge amount of information on the internet: loads of scammers and get-rich-quick courses out there. But everything you need to learn about this market is out there on the internet as well- there are legitimate courses and blogs that can push a new entrepreneur towards success.
There is everything you need to know on the Internet. If you look for it, you are going to find it.
There are Facebook groups, YouTube videos, courses- all to help you build your e-commerce business:
I am going to spell out how I created a business that I made a living out of, step by step.
When I quit my full-time job to try my own business, I did not venture into it blindly.
Now, a lot of supposed ‘ecommerce gurus’ will tell you that you can start a successful business with a zero dollar investment- but any rational entrepreneur will be able to tell that you need funds to start any business: with ecommerce, you do not needs tens of thousands to get started, but you will still need about $1000 to make it through.
I had set aside about $5000 just for my store, but about $1000 was enough before I started making sales to cut even. You will need money to get yourself a Shopify store, and run ads on Facebook: zero investment is a stretch.
Trust me, building a business from ground up is going to require basic funds: anyone who says otherwise is oversimplifying the business.
However, I did not spend funds on acquiring products and holding inventory. If I had to sell online, I would be using the dropshipping model. I had heard about Spocket- through which I could find products and kick off my store at no upfront cost: but first I had to select a niche.
I have often heard people say ‘This is a good niche’, which always confuses me because there is no good niche or bad niche.
There are no saturated marketplaces, and not even the most in-demand niche would work for a retailer who is not putting in effort into marketing and building a reliable store.
My rule of thumb while selecting a niche is that I had to be interested in the niche to start a store in it: a lot of people do not think this is an important criterion when choosing a category for their store, but I have found that passion precedes any successful business, so if you choose a niche that you do not know anything about, you’ll probably not be as invested as you should be.
Plus, when you start with something you already like, you’ve covered the A-B-Cs and have an advantage over entrepreneurs that are starting from scratch.
With all this in mind, I still had a few niches that I could take on- art was a major interest of mine, so that niche was on the table. I also loved animals and had a dog and cat of my own, which was another category that I could dive into. I was (and am) "living in the niche" and knew everything about it- especially the needs and problems that dog owners experience on a daily basis.
Products for dog lovers were trending and so, after some research, I chose dog-focussed products as the theme of my store.
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